These are typically all good questions, particularly when the inquiring party is paying medical website marketing to advertise a website and attract visitors (and ultimately new patients). The trouble? Strategies to simple SEO questions are usually greater than a little complicated.
Search engines like google are remarkably sophisticated systems. Note the application of the saying “system.” Many people often imagine search engines like google as some type of computer device that looks on the Internet inside a nanosecond and returns a quick response to an online searcher’s query.
That’s hardly the way it is. Instead, search engines like yahoo require notably intricate computer software, data centers and networking which costs vast amounts of dollars.
Today, doctors depend increasingly on search engine listings to assist them to find new patients. Due to the growing influence of the Internet in the business of health care, we’re dedicating a series to untangling the complexity of online search.
We’ll stay away from the really geeky stuff but hopefully provide an adequate amount of the basic principles for that doctor simply wanting to become a better manager. Let’s begin with this installment around the first rule of SEO.
Really the only exception to the statement is if you benefit Google or another internet search engine. For the rest of us, SEO is approximately information quality.
Search engines like google use software to analyze all 250 million-plus websites on the Internet, using something called robots or spiders to “crawl” the sites. In the process called indexing, these robots gather, analyze and store whatever they find into a database.
The Google database – stored on greater than a million computer servers worldwide – is really what you, the Internet searcher, check into whenever you execute a Internet search.
Google, king of Search on the internet
We’ll focus here on the search engines because approximately three of four Internet searchers use that particular search engine. This is regarding the only computer stuff any medical marketer or doctor might choose to learn about Google:
Google crawls greater than 20 billion website pages on a daily basis, based on Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for any particular Online search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is perhaps by far the most closely guarded trade secret on the planet.
The Google algorithm assesses a lot more than 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is with the blending of the signals.”
Google keeps all of its data inside an unknown amount of data centers all over the world, each typically costing around $600 million to construct and contain up to 50,000 servers. The reason being search engines have numerous small databases, each centered on a keyword topic. This will make it easier for them to retrieve dexhpky73 in fractions of a second.
Okay. End of the techy stuff. We merely cite these statistics in hopes of endowing feelings of humble respect for which we consider the greatest human invention ever: the Internet search engine.
Otherwise, the work of improving search-engine rankings is centered on the quality of information about each website.
Google’s 200-plus signals include factors including the page’s content, title, any keywords in headlines on the page, proximity of keywords to one another on that page, the page URL (web address) and PageRank, a Google way of measuring how many other webpages link inward to that particular page.