Dolce & Gabbana wish to tell their story in monochrome. It’s what they wear, it’s the things they sell within their shiny new store and, judging by their clutterless Manhattan office, it’s anything they surround themselves with.
Within an interview, they make their lives sound almost simple and simple, speaking in heavily Italian-accented English about coming to the movies or enjoying great Italian bread along with a nibble of salami.
But the tale of d&g shirts is way more colorful than that: They’re two guys who 22 years ago started with 2 million lira — about $1,500 — in their pockets and possess since seen their tiny womenswear collection grow to a top-tier type of clothing, accessories or even a restaurant. Come early 2008, the men of Milan (Gabbana) and Palermo (Dolce) will see their names on two stores in India to enhance an absolute of 81 independent boutiques. Their company employs near to 3,500 worldwide.
Normally the one constant inside their story: They are deft. When fashion’s mood was serious, so were they. These people were all rock ‘n’ roll after they should be from the 1990s and today they notice a shift to more proper clothes — suits for guys and lovely dresses for ladies. The cabability to shift gears appears to be component of their master plan.
Dolce & Gabbana has already been a go-to brand for celebrities — Madonna could be the favorite to wear — and so they draw fashion’s A-list for their runway implies that traditionally have boasted glitz and se-x appeal. On a recent high-powered day, they christened their redesigned Madison Avenue flagship from the company of actors Jason Lewis and Josh Lucas, along with a dinner planned to celebrate their new men’s fragrance with Matthew McConaughey, who’ll star in ads for The One for males. The designers gave Kate Hudson and Eva Mendes personal tours of your glistening retail space the last day.
When they met in early 1980s operating in the same office in Milan, Gabbana’s background was in graphic design. Dolce was the son of any tailor along with learned the trade in a young age.
Mostly you’ll discover the 45-year-old Gabbana at your workplace. Dolce, 49, is the a person to make frequent design scouting trips.
Surely, though, the designers needs to be doing more glamorous things too, because they are building a hard sell to other men they need five different looks with their wardrobe, including work clothes, dinner clothes, sport and casual clothes, something trendy to the clubs. The fifth category is aperitif clothes, worn between work and dinner, Gabbana explains.
“Men are shopping much more like women,” Gabbana said. “They will spend more money on clothes, but not clothes for work. They’ll buy maybe four suits a season, but they love spending on crocodile shoes or cashmere sweaters.”
“Jackets, too,” added Dolce, although he chooses to defend against the chill at the office with a cozy chunky knit sweater over his black shirt, vest and tie.
Men nowadays are looking for a very nice and chic 007 style, Dolce says. He notes the slim suit of his design partner.
“It’s with regards to a clever lover, not a playboy. A black suit, white shirt is about the sense from the guy. It’s an envelope. What’s important is what’s inside.”
This thought is surely an evolution for a label which had largely built its reputation on slinky styles. The designers are adapting this new philosophy to its womenswear, beginning with its much-heralded upcoming spring collection that is romantic and feminine. The emphasis is on delicate dresses.
“We’ve changed many things,” Gabbana said. “We haven’t lost your body of any woman but we made the collection more soft. … Don’t worry, we haven’t forgotten se-xy.”
“Our vision doesn’t change each season. We wish to explore this point of view,” he was quoted saying.
The designers pledge that after a couple of years concentrating on building brand awareness and getting into new markets, it’s the clothes and accessories that truly their very own attention now. They’ve also got their eye on the customers.
The new store, by way of example, is ultra modern and roomy — the dressing rooms. At first glance, the location may appear sparse, but, the simple truth is, it’s a luxurious to have space to browse an entire offering of womenswear, menswear, shoes, bags, jewelry and so on.
It’s hard to never spot the costs, too. It’s standard for dresses and bags to top $one thousand, so Dolce & Gabbana items aren’t impulse buys for many individuals. There is a less costly, secondary line called D&G — an outfit is more prone to cost $500 — available in its unique branded stores and then in department and specialty stores.
Thanks to their fine craftsmanship, though, single-breasted coats says their goods are meant to last and turn into fully incorporated into one’s closet and never be worn just on special occasions.