Prior to select what you believe is the perfect color off Pantone Colour Chart, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as an alternative to locally. The truth is, different colors have different meanings to several people. If you’re new to the cultural significance of a certain color the item, brand, or identity you’re promoting could end up failing before it comes with a chance to take off! Let’s take a closer look at the cultural significance of color in just two of today’s emerging economies.
In China, the color red is perhaps the most significant. No where is this color more prominent than around the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. It is also the colour chinese people associate with fire, one of the five elements its people believe create exactly what exists by nature.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another of the five elements, the planet earth, and as such, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s unlike Western cultures the location where the color white can be used to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned having a red dot or tikka, the symbol of commitment. For the reason that wedding represents 81dexrpky beginning of the union of two individuals, colour red also symbolizes fertility and prosperity. The hue green represents the harvest or even a new beginning and, as with America, green is symbolic of nature. In India green is also the hue employed to honor Islam.
As popular as green is, don’t use it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is actually a forbidden color. In countries with dense jungles like individuals in South America, green represents death. But in the Middle East, green may be the color of luck. In Iran, blue symbolizes immortality as well as in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the incorrect color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!